I'm a designer and product strategist. I develop strategy so that a brand and the products it makes are one and the same, and I'm drawn to brands that are unmistakably themselves in every decision, true to where they came from and not afraid of change.

I believe every detail is brand communication, from a word in an Instagram post to the color of a screw. That conviction came from a decade of building. I hand-stitched leather and molded carbon fiber at General Motors, fabricated metal for WWII aircraft restorations from original blueprints, and painted cars before that. Working that close to the material teaches you what a finish, a tolerance, or a texture actually says about the company that chose it.

At Tesla, something shifted. My work on the Cybertruck launch wasn't making things anymore. It was design quality, protecting design intent across engineers, suppliers, and creative teams, and being the voice of the customer in rooms full of deadlines and constraints. 

Now I'm in Milan finishing a master's in Design Innovation, Strategy and Product at IED, turning a decade of building into deliberate strategy.