minimalist design

how can I use color to challenge assumptions and how we think?

I was tasked to do a series of projects based on color, these could be anywhere from a set of paintings, to logo redesigns.

I wanted to do something different.

It is a massive trend right now, in every industry from automotive to beauty to energy drinks

It often lacks character, and color but can be easy on the eyes by providing a lot of white space and high contrast

by choosing children's toys, where color and character are most essential, I aimed to evoke the strongest emotional response by stripping them away