BRAND STRATEGY
+
PRODUCT DESIGN
Turning a marble supplier into a creative partner.
role
strategy, design, CMF, prototyping
client
Luce di Carrara
timeframe
6 weeks
the problem
Luce di Carrara asked for a collection of small marble objects to help them reach a wider audience.
research phase
brand
the brand’s values are most powerfully felt through the products themselves, rather than words alone.
end-to-end Mastery
full control from quarry to finished piece, ensuring quality at every stage.
bespoke Service
the flexibility to respond to specific contexts, projects, and design ambitions.
textures & Forms
an ability to shape marble in ways that preserve its expressive character.
human Touch
technology is supported by artisans and each pieces is finished by hands.
user
archtects already working with Luce place value on their experience working with Luce di Carrara, and actually visiting the quarry.
interior designer Milan
"After visiting Luce di Carrara, you don’t just want the object - you want a piece of that place.
People connect to process, people, and imperfection, not perfection."
architect
Florence
"We don’t choose brands only for products, but for the people behind them... The experience explains the value better than any explanation."
market
every competitor is moving towards democratization.
story, experience, and meaning becoming the key competitive advantage, not price
our solution
an architect engagement strategy
Luce di Carrara should focus on their most most valuable relationship, the architects themselves.
1
aquisition
arche
2
retention
gesti minimi
acquisition
archè
a physical invitation sent after Salone del Mobile, in a world where everything digital, physical becomes intentional
retention
gesti minimi
a gift for the architects first completed project, and a small investment for Luce di Carrara to help build a strong partnership
five gestures to showcase Luce di Carrara's full capabilities
present on the architects desk, and inspiring their next project
drill
texture
carve
waterjet
slab
turning the architect relationship from just a client to a creative partner
architects journey before
Luce di Carrara enters
1
2
3
new client
plan project
select supplier
4
execute project
architects journey after
Luce di Carrara at the center of every step
1
new client
4
execute project
Luce di
Carrara
2
plan project
